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What Do Consumers Want?Adding new security technologies to your company's Web site can be a gamble—the costs and risks are only met if your customers are actually willing to adopt new technologies. Choosing VeriSign® Identity Protection (VIP) as your identity protection solution may best mitigate those risks because of its convenience and ease of use. Today, consumers recognize the need for improved security and identity protection. However, they are hesitant to take up new technologies that may be overly obtrusive or inconvenient to use, and are worried about having to adopt a different security device for every Web site they interact with. That's what makes VIP so appealing to consumers. They are able to choose from a variety of different devices and use that single device across the Web at any site that displays the VIP logo.
After selecting the credential type that best fits their lifestyles, consumers receive it in the mail and can easily register it online in moments. Once it's registered, the credential may be used at login by simply pressing the button (or otherwise engaging the credential) and generating a one-time password (OTP). Consumers enter the OTP after inputting their standard username and password. While passwords can be easily guessed or stolen, each OTP is unique, unpredictable, and only valid for 60 seconds. By adding this simple additional step to the authentication process, your customers benefit from dramatically improved identity protection. Plus, many of your customers already recognize and trust VeriSign as a leader in online security. VIP also offers consumers an extra level of protection with the VIP Fraud Detection Service. It uses a rules-based engine and a self-learning behavioral engine to detect suspicious behavior. The normal online experience is only disrupted if potential fraud is suspected; however, legitimate users are able to quickly and easily authenticate and return to their business. Consumers appreciate this additional checkpoint for online fraud. Read about VIP Access for Mobile >> |
Download the Five Business Strategies for Reducing the High Cost of Online Consumer Authentication white paper | |||||||||||||||||